millions of Taylor Swift Fans swarmed Live Nation’s Ticketmaster website on Tuesday in an attempt to score seats for its first tour in five years, causing periodic outages and long waits online as some tickets quickly went on sale for thousands of dollars.
The ticketing site said in a statement that “historically unprecedented demand” for Swift’s 52-date US tour had seen millions of people attempt to purchase pre-sale tickets, causing “intermittent issues” that the company was working on “urgently”. solve.
Fans elsewhere said they waited up to eight hours in line lines, and many felt it was too late to buy tickets, which cost between $49 and $449 each.
While pre-sale tickets were initially only open to select Swift fans like “verified fans” – a system put in place to deter bots and scalpers – some tickets were already listed on resale sites such as StubHub for up to US$22,700 (£19,100, A$33,500) each.
Ticket sales for West Coast shows have been delayed by three hours to help ease the pressure on Ticketmaster. Another presale, for Capital One credit card holders, was postponed from Tuesday to Wednesday.
The Eras tour will be Swift’s first tour since 2018.
“I am a failure as a father,” wrote Dave Pell, author of the popular NextDraft newsletter.
“The one time my daughter really needed me to pick her up, I found myself outside looking inside, banished to the arid desert badlands of the Taylor Swift ticket waiting list,” did he declare.
Other Swifties, the nickname for Swift fans, said they were repeatedly pulled from queues and turned their anger on Ticketmaster. Some said they took the day off and felt the process should have gone more smoothly.
A US Democratic lawmaker also criticized the company. “@Ticketmaster’s excessive wait times and fees are totally unacceptable as seen with today’s @taylorswift13 tickets,” David Cicilline wrote on Twitter.
He added that the 2010 merger of Ticketmaster and Live Nation, which had Justice Department approval, should not have been allowed. “It’s no secret that Live Nation-Ticketmaster is an unchecked monopoly,” he said.
Cicilline, who chairs the House of Representatives antitrust panel, called on the Justice Department to investigate. The agency declined to comment.
The ticketing industry has frustrated Americans for years with hidden fees, limited ticket availability due to presales, and other irritations.
Hundreds of thousands of people managed to buy tickets, Ticketmaster said.
Swift set her free last album, Midnights, in October. She has promised career-spanning album hits on the Eras Tour, which is set to begin in March and end in August.
Reuters contributed to this report