Musk decides who will be authentic on Twitter

Elon Musk postpones the deployment of “Blue Verified” on Twitter until Nov. 29 “to make sure it’s rock-solid” before relaunching it, as the initial rollout of paid verification sparked myriad issues on its new social media platform.

In the latest change to the Twitter CEO’s verification plans, Musk said in a Twitter chat Tuesday night that the only way to determine whether a user is a celebrity or a genuine business going forward will be how many of his paid subscribers are “Blue Verified”.

It’s still unclear if these celebrities or genuine companies will have an “official” or “verified” tag under their name, as the new CEO looks to remove old unpaid blue checkmarks over the next few months.

The plan still seems far from certain, however. Four hours before confirming that verified followers are the most important metric, Musk ruminated that follower numbers and the daunting task of banning deliberate spoofing would be the answers to his verification woes.

But when former journalist and conservative Twitter commentator Ian Miles Cheong replied that several notable verified accounts had millions of followers but very little engagement, Musk reasoned that the number of verified followers would be the key metric.

The news is coming in the middle of reports that Elon Musk emailed his entire team late Tuesday night introducing a “Twitter 2.0” that will be “extremely hardcore.” Musk described a new workforce that works very long hours at high intensity where “only outstanding performance will be a passing grade”, the Washington Post and Gergely Orosz, author of technology newsletter The Pragmatic Engineer, reported.

In the email, Musk said employees must confirm by 5 p.m. ET Thursday night whether they were on board; otherwise, they will be dismissed with a three-month indemnity.

The New Twitter

Elon Musk has so far fired half of Twitter’s employees, upended the entire C-Suite and is now asking more people to leave as he continues to make rapid changes to the company .

Musk only introduced the Twitter Blue product last week, giving users the option to add a blue check mark icon next to their name – an icon that was previously reserved for notable people or public companies – for a fee. from $7.99 per month. Musk also promised users paying for Twitter Blue that they would see half the number of ads and their posts would get extra exposure.

The decision to introduce Twitter Blue was born out of a need for Twitter to diversify its revenue streams away from advertising on the platform, which traditionally accounts for 90% of social media revenue.

However, as new paying Twitter Blue users flooded the platform looking identical to previously verified Twitter users, the change in verification policy presaged a rise in accounts of imposters claiming to be celebrities, politicians and socialites. businesses.

This led to a large number of advertisers suspending their ad spending on the platform, with General Engines, United Airlinesand Pfizer everything reduce their expenses until they are sure that Twitter is still an appropriate place to put their ads. Parisian fashion brand Balenciaga has gone so far as delete their entire profile from the platform.

So far around 150,000 users have paid to subscribe to Twitter Blue – about 0.1% of the 250 million users who log into the platform every day – before Twitter suspended the offer subscription due to an influx of impostor accounts that threw the platform into chaos. .

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Elon Musk’s Twitter has also become home to more hateful content. The use of racist slurs on Twitter has skyrocketed since Musk’s takeover, says a new report from the Center for Countering Digital Hate it says Musk’s claims that there will be a decline in hateful and racist language “does not stand up to scrutiny.”

Twitter’s head of trust and safety, Yoel Roth, who Musk relied on to mitigate harmful content, left the company last week, November 10.

As more people flee the struggling social media company, the world’s richest man is now tasked with finding a team of engineers willing to work long, high-intensity hours to make Twitter its vision of a public place free of expression.

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